Hi, I'm Paul from London, @crudden on Twitter.

I'm the Head of Social Media at AMV BBDO, running AMV Pulse. I've previously worked at Imagination and Accenture.

My consumer experiment #sixweeks won the Guardian Mega Innovation Award 2010, the BIMA award for Best Blog 2010, and got quite a following.

Away from the day job, I’m Chair of the board of trustees of Hoipolloi, an ACE funded arts organisation based in Cambridge. 

Drop me a note if you want to get in touch.